BPO India -- Virtual Marketing creates a buzz in the BPO Industry

Close on the heels of the Human Resource Department and the hospitality sector… The Entertainment sector is vying to create space for itself within the BPO Industry.
Mumbai-based Virtual Marketing India Pvt. Ltd, the owner of entertainment marketing portal IndiaFM and promotional marketing portal Hungama, is eyeing emerging opportunities in telecommunications and BPO companies.

"We are in the process of signing up a strategic deal with Airtel for its ‘Airtel Live' property. This would include identifying new properties and exploiting them," Mr. Saleem Mobhani, Co-Founder, IndiaFM informed.

Hungama is a prominent dotcom currently the digital agency of telecom major Airtel.

The company is also in talks with key BPO India players to address their biggest challenge of employee attrition. "We would soon sign up with key players of the BPO industry to address their HR challenge," said Mr. Mobhani.
Virtual Marketing India Pvt. Ltd is planning to alleviate the threat of employee attrition by creating an interface between BPO India employees and their management. The interface will attempt to improve the BPO employee relationship by facilitating their social needs" Mr. Mobhani said.

Priyanka. S