Call Centers and back office operations (BPO) blooming in India

Five years ago, the concept of BPO was somewhat awful, strange and challenging for the companies who were willing to start with outsourcing as well as in sourcing operations from India itself. Today, however the overall scenario of the BPO companies in India is altogether different. What seemed to be a difficult job has now turned out to be the most lucrative job for about thousands of young bachelors who otherwise would have suffered the bitter fruits of unemployment.

India, has now become the favorite 'spot' for prospective call center companies that wish to open their back office operations (BPO). Zenta group, which is backed by the Hiranandanis, is planning to expand its BPO Operations by establishing a second set up in Powai, Mumbai. The first set-up, which is also in Powai, Mumbai is presently recruiting 1500 Customer-care representatives. The company today announced its strategic acquisition of business process technologies for $12 million. The company would be providing services that are based on the global mortgage business.

Priya Hiranandani who is the CEO and founder of the company said that from the consumer finance business in the US, global mortgage business is the largest growing area. "If one buys a home in the US, one has to sign 40,000 pages to get through and eventually buy the home. So, the scale of opportunity in terms of processing paper is huge” she further added.

The company, which is in the process of acquiring the Indian operations of Nasdaq-listed software development firm Sanchez Computer Associates, is also looking to set up operations in another Indian city.