Keeping in mind the concerns and queries about the BPO employee’s parents, major BPOs in India have come up with quick solutions to keep these parents fully contented about their child’s future in the BPO sector. HR heads of leading BPOs are increasingly recognizing the need to attend to parental concerns about job profile, career opportunities, and work-place environment in the industry.
In its own special way, Each BPO India is trying to win the hearts of Parents so that they may encourage their wards to enter the gigantic BPO industry. Taking the lead is the 12,000-head strong Wipro Spectra mind, which has come out with a beginner’s guide for careers in the IT-enabled services industry. Apart from answering FAQs about career in the BPO industry, the book also tackles common career myths surrounding this sector. “With this book in hand these first timers champion our cause. The message we want to give out to parents is that we are serious about their child’s career,” says S Varadarajan, vice president, Talent Engagement & Development, Wipro Spectra mind.
Also, taking care of its employees and their parents concern is another BPO India major Gurgaon-based Convergys Corporation, which has employee base of around 10,000. Convergys invite the parents of new recruits for a walk-through across office. “We want them to have a personal feel about our workplace and deal with their apprehensions, if any, then and there” says Nandini Aggarwal, vice president (HR), Convergys India. It has been noted that most HR executives feel that career growth opportunities within the industry will grow as the industry matures. Sops by companies in terms of easy loans for pursuit of higher studies also help to improve long-term job prospect of employees, apart from helping the company to keep their flock together in face of high attrition rate.
Several HR executives concede that many parents are apprehensive about the night-work culture in most BPOs. “However, doctors, engineers, people in armed forces, hospitality industry, and those in essential services like railway, telecom and airlines are used to working in the night and no-one complains,” points out Varadarajan.
Some of these BPOs also organize social functions such as a fun-filled Family day where there’s healthy interaction between the Parents and the Company officials besides, a scrumptious fare and entertainment.
Priyanka. S
