Monday, October 18, 2004

General Motors to set up BPO – India
Date : 18th October 2004
General Motors India (GMI) the automotive leaders with a record sales of 3207 cars in September 2004, are all set to set up a Giant Business Process Outsourcing (BPO) in India.

This BPO in India would provide hassle-free services is the First of its kind by any automaker in the country and, would be integrated with the company's after sales facility and be available on a unique single number across India from December 1, GMI chief operating officer Rajeev Chaba said in a statement on Friday (Oct 15, 2004). Starting with the National Capital Region on October 20, the BPO will be run by GMI and would not be a select dealer driven activity.

This BPO would be the face of GMI eventually encompassing all facets of in-bound and out-bound relationship servicing and marketing, he said. Anyone calling 3030-8080 from anywhere in the country would be charged only for a local call with all distance charges being borne by the company. Earlier, General Motors is known to have also sold 1,062 units of Chevrolet Optra.
Priyanka. S.